Podcasts

Talking Expat Taxes #13

Is AI Coming for Accountants? Joint TaxFlow AI w/Felipe Rangel

Ever wondered how artificial intelligence is reshaping the tax profession? In this episode of Talking Expat Taxes, host Alex McGowin sits down with Felipe Salinas, founder of Tax Flow, to explore how AI is revolutionizing international tax practice. Felipe shares his unique journey from working with venture capital firms in Latin America to developing AI solutions specifically for tax professionals.

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Show Notes

It’s a little frustrating sometimes, because I feel like I’m always behind the curve... but there’s also that fear- is this going to take over the accounting profession?

Takeaways

  • AI isn’t the end—it’s a new beginning.

    The rise of AI is streamlining work and enabling more solo practitioners, but it’s not replacing the value of a human advisor.

  • Trust and liability still require people.

    Even with tech handling tasks, clients still want someone accountable for complex decisions and high-stakes filings.

  • The comparison to Excel is real.

    Felipe draws a powerful metaphor: AI today is where Excel was decades ago. One day, we’ll trust AI to “just work” too.

  • Relationships matter more than ever.

    Accountants often know their clients intimately—from financial patterns to life changes—and that kind of understanding can’t be automated.

We’re living through the same kind of shift we saw when people moved from ledgers to Excel. We’ll get used to AI like we got used to spreadsheets- it’ll just be part of how we work.

Today's Guest
Felipe Salinas Rangel

Felipe Salinas Rangel

Felipe Salinas Rangel is the Co-founder and CEO of Taxflow, a San Francisco-based startup helping U.S. tax firms scale with AI. With a background in building and scaling early-stage products across Latin America, Felipe has held leadership roles at Latitud and Soy Startup Latam, and worked with top firms like Mastercard and Red Bull. At Taxflow, he’s focused on freeing firms from the complexity of tax workflows through the power of artificial intelligence. taxflowsolutions.com

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00:00:00Alex

Welcome to another episode of Talking Expat Taxes. I'm your host, Alex McGowan with McGowan tax.com, where we help international individuals and small businesses with their international tax planning and compliance, and making sure you're not penalized and saving taxes as much as possible. So today we're gonna talk a little bit outside of my normal box and talk about technology, you know, and, and technology in general.

00:00:00Alex

It's a growing field, obviously, and that that growth is compounding. So like, as, as the use of technology grows, it grows more. It's kind of like a snowball rolling down the hill, right? And, and for me that triggers, you know, some different feelings, emotions as I, as I navigate it, you know, one being, it's a little frustrating in some ways because I feel like I'm always behind the curve.

00:00:27Alex

Uh, that's hard to keep up with. But another one, would be fear. You know, is this going to take over the accounting profession? You know, is it gonna take over what I do? And the other one would be, uh, opportunity. You know, it could also allow me to do more of the stuff I'd like to do and get rid of the stuff I don't like to do.

00:00:45Alex

And obviously that's from an, uh, accounting professional perspective, if you are a taxpayer out there, which is most of the people listening to this podcast. It has a similar type of feeling, you know, is it gonna allow you to do more things yourself? Is it going to change the way you're interacting with your accountant and tax professionals today?

00:01:03Alex

And the the answer is certainly yes. It's just how you know and when, so today, we're very fortunate to have on somebody that knows a lot more about that than me. Felipe Salinas, who's been working on this stuff, uh, for a while, um, has created his own firm, specifically lo. Focused on, uh, AI for the tax and accounting professionals.

00:01:22Alex

But Felipe, great to have you on. Uh, and yeah, I'll let you kind of jump in and explain a little bit about what you've been doing and some of your background in this stuff.

Meet Felipe Salinas: AI Expert and Tax Flow Founder

00:01:32Felipe

Of course. So Alex, thanks a lot for having me. I'm super excited. I think more and more I see tax professionals adopting AI and technology like contrary to what people would think. Like accountants are pretty like. Future forward thinking, and I like that. So a bit about my background. I was originally born in Bogota, Columbia in South America, but I, I became an expat really quick.

00:01:56Felipe

I started traveling abroad. I lived in Brazil, I lived in Mexico. Um, I lived in Europe for a bit. Um, and I, I, I'm not a CPA, my profession and I, I ended up in taxes and specifically in the international taxes by accident. I. I was working for a, for a venture capital firm in Brazil for almost three years. Um, and I was a product lead there.

00:02:18Felipe

I was doing company formation products and legal and compliance products for founders that would raise venture capital. So, I don't know if you know this, but in Latin America, funds don't invest locally. They invest in offshore vehicles. So this is. Us holding companies or what, what's so called the Cayman Sandwich, which is a Cayman holding company US pass through and then subsidiaries abroad, mainly in Latin America in this case.

00:02:40Felipe

So that's, that's how I came related to international tax.

00:02:44Alex

I got you. So you were preparing those forms basically as a like helping prepare

00:02:49Felipe

Yeah, so I, I'm gonna tell you a bit about, that's a bit about my background. Then I'm building tax flow. Tax flow is AI for international tax preparing. So imagine a senior tax accountant with ai, right? It's like an, it's an artificial intelligence staff accountant that will help you do several of the workflows, either data intake, which is the information request.

00:03:10Felipe

All of the, uh, processing of the work papers, which is getting a bunch of data, unstructured data, and then the data entry itself. 'cause as you know, many of the tax softwares are very legacy, and then you have to input everything manually. There are no APIs for this. So we're, we're tackling those three things specifically.

The Evolution of AI in Tax and Accounting

00:03:26Alex

Okay. Yeah. Very cool. And that's what got you and I together, honestly. 'cause it's a, yeah, for me that's a, that's a huge part of this. I mean, I'll just say from my perspective, like the way I've been, you know, watching and trying to engage in the growth of technology, in the accounting profession, it's kind of grown from, you know, a glorified Google machine, right?

00:03:50Alex

It's like, like that was kind step one was. Alright, this thing can actually answer questions for me and I don't have to just read through 12 articles to figure out the answer to this. It's also a little bit dangerous 'cause it's just gonna tell you an answer and you have to know if it's right or wrong or what you can rely on and what you can't.

00:04:08Alex

Uh, so that's all that's been. I have seen it get better, obviously, you know, which has been kinda interesting to see in a short amount of time. Different tools out there. It's gotten better, but. The next phase of this, which you know, got me plugged in with you is, is instead of just using it to help you find answers online, how do you use it to make your, my processes with my firm more efficient?

00:04:33Alex

You know, take cutting so that I can ultimately provide a better service to my clients. That's the ultimate goal, right? So.

00:04:40Felipe

I, I'm gonna give you a few opinions right there. Like, I think there has never been a better opportunity to be a small firm, because a small firm now with AI can do 10 times or a hundred times more than a mid-sized firm or a big firm, right? So I, I'm gonna take a step back and you had asked, Hey, where do you see the biggest opportunities for AI and tax?

00:05:00Felipe

Right? And. The biggest opportunities I see is starting with automating the grunt work, the data entry, the reconciliation, the document collection, collection form, preparation, right? Like those tasks that are very repetitive and high tasks that traditionally would be outsourced, like they can now be done by ai.

00:05:18Felipe

While you as an advi like top advisor, advise your clients. Um, so I think we're at a point where we're going from just using chat B to ask questions and getting answers like, as you say, a glorified Google to a place where the interfaces are getting so user friendly that you will be able to connect point A to point B.

00:05:39Felipe

For example, using a note ai, like a note, uh, taker on your Zoom calls to do something like, Hey, help me qualify the client. Help me take the notes, help me send a proposal, send me review proposals, help me chase the client, which is where accountants spend the most time, like chasing the client for information, missing information, reviewing documents, like all of that.

00:06:00Felipe

I think it's where we're, we're at. Like it's a phase where we're going from. Just getting answers to automating flows, like, and, and, and then eventually you'll be able to stitch them together until you have the full flow. Like, and, and, and I see an opportunity of accountants being in the middle, um, as a human in the loop.

00:06:18Felipe

Like, Hey, augmenting their powers, uh, to do the repetitive work. That's what I, I see the most. And how I see this translating into, into the, the taxpayer is like, eventually you as a solo firm will be able to provide. The same level of service that a Big four can offer, but at a 10th of the price, right?

00:06:37Alex

Right. Yeah, I guess that's, that's where I was like originally. I think my fear was obviously, you know, like, is this gonna take my job? You know, that's everybody's fear with technology. It's like, is this gonna like replace me? But then. But then you start thinking about like, what is it actually replacing at the end of the day, you know?

00:06:59Alex

And, and I guess we have some, some flexibility on how we want to use it, obviously, you know, so I think it's more, it's less about like replacing yourself, but you also have to, it is gonna replace some aspect of, of the process. I think that that's the, that's the part that. Like, 'cause I, I'm always obsessed with processes with my firm.

00:07:21Alex

You know, it's always been nailing down the process, but it's always been very manual. Like, if you think about it, it's, I have a person. You know, I have a, a person reading, taking the leads from clients and then having the phone call, and then it's an email to somebody to send the engagement and, you know, one step after the other, it requires multiple people.

00:07:41Alex

Or with a small firm like me, it's me doing, doing a lot of different things. And, and so that's where like automating these processes is obviously very beneficial. But the struggle for me is like. At what point. Do you jump into this as, as a professional, you know, like it like, 'cause I have gotten to where I feel like I waste a lot of time just trying to figure out how I can make AI take over something when it's like, all right, I should just done it.

00:08:13Alex

You know? Or like, do you wait for that, for that perfect product to just appear and then you just use that product? Or do you build something customized for yourself? Um, that's, I mean, to me that's kind of where I am. Like just being honest with my firm is like trying to figure out where I fit in the evolution of this product and when do I wanna make a jump and how big of a jump, you know?

00:08:38Felipe

I, I think I can give you my product vision on that. And after, like we're, we're currently working with several design partners and we've figured out a couple things. So. The first one is, yes, it can be overwhelming to say, yes, we wanna implement ai, but how, and in what parts of the process? Or even call it a process, right?

Understanding AI Implementation: From Research Tool to Process Automation

00:08:54Felipe

Like I think that if you take a step back and you choose a task that is a better place to stay, to, to start. Sorry. So imagine like saying, Hey, email drafting really takes a lot of time when I do, for example, a, a request, right? 'cause I have to write a hundred emails. Okay? Just use AI or an automation with AI to replace that task.

00:09:14Felipe

Then once you've mastered it, go to the other one. Like, is this document extraction? Like for example, I don't know, maybe you're using a desktop application instead of an online application and you have to go take all the client's bank statements and extract them like, okay, get just one tool or mini tool that will help you do that process.

00:09:31Felipe

And then when you add 'em up, and especially if those solutions talk between each other, then you'll be implementing AI much faster. Like I, I think it, it, it'll be faster to.

00:09:41Alex

it, kind of take it task by task and then figure out how to link it together,

00:09:44Felipe

Yeah, that's, that's my take right now. 'cause what I've seen is, w when you try to have everything, then you don't excel at at anything, right? Like

00:09:55Alex

Yeah, because I mean, it's a, it's a constant improvement too. You know, it's like you, you create a, you create a process, you automate it, and then you start figuring out, it's like, oh, I need to, like, here's a variation on a. Of, of a, whatever you're doing, like a, a sale, like an information request or something that we need to add into it.

00:10:14Alex

So it learns, it's a constant, uh, constant improvement.

00:10:18Felipe

Which, which I think it's the challenge that softwares like practice management softwares have, right? Like they try to do everything and then the customer needs to adapt things and they can't, or like, uh, and, and I mean, that's, that's my take today. And, and this AI thing is being built, you know, it's, it's been probably two, three or four years that this been, this has been happening.

00:10:39Felipe

And in the tax industry, I would say one, maximum, two, you know,

00:10:43Alex

Yeah, I mean, four years ago this wasn't even a thought in my mind. You know? It's like, you know, one thing that's interesting too, like shifting to, from like a taxpayer's perspective, like how do you know you, you know, one thing that's always, that kind of bothers me a little bit about AI is like, it's.

00:11:04Alex

There's always been this taboo on, on outsourcing or it feels like that from a, a tax, like a professional perspective. So like, you know, a taxpayer, if they feel like their work is being outsourced, they, they feel like it's a cheapened service, which is understandable, you know, but if you're replacing that outsourcing with.

00:11:25Alex

With technology for some reason. That's, that's perfectly fine. You know what I mean? Like, but, but from a, but from a taxpayer's perspective, like what, what are the risks and how do you know? Because I guess the first step I've seen other firms take, and I'm interested to see like where you think firms are like in this process, like a smaller firm.

00:11:47Alex

But what I've seen is that firms are really, the first step they're using with this is helping lower level staff. With research and, and responding to clients, you know, so it's like, like these people, like it used to be, if somebody asks one of my lower staff people a question that they don't know the answer to, they come to me and I help 'em create that response.

00:12:10Alex

But now what firms are doing is they have a chat bot that they've trained and learned, and now the lower level person is using that to get an answer and putting together a response and emailing it to the client. So like if you are a taxpayer, that makes you a little nervous because you can't tell like, what, what's going on there?

00:12:29Alex

So, I mean, that, that's one of the ways, I guess, I guess I'm trying to point out like some places that as a taxpayer, you may want to like be aware, maybe questions you want to ask firms. Like if you are, if you are signing up with a firm, it's like. How, how are you using AI and technology like to help me with, with the tax return?

00:12:52Alex

I think that's a legitimate question to start asking if you're signing up with someone.

00:12:56Felipe

I think that's a fair concern, but I probably, I can share what I have seen both from the taxpayer perspective and from the firms. So the first thing I'd like to say is that there's a trusted relationship between the client and the CPA that cannot be replaced. It cannot be replaced by ai and it cannot be replaced by outsourcing.

00:13:16Felipe

Right? Like if I hire Alex, I'm trusting Alex. And ultimately when you sign my tax return, like you're liable for it. So that's why I trust you. So the first thing that I would say is like, even though there's technology, um, the taxpayer trusts the CPA, which is why I think the CPA should spend as much time as they can with the client.

00:13:37Felipe

'cause that's. Like, that's where trust is being built. Um, the second thing I think about AI as a taxpayer, like coming from the taxpayer perspective as well, is I think, um, it really depends what I perceive that the AI is doing, right? Like, do I think that there's a black box where you throw my documents and nobody's supervising that or viewing that and it's getting filed and you're not liable for it.

00:14:02Felipe

Like, I would be scared. But if I see a firm that is using AI to. Check calculations, make things faster. Do reviews, like answer complex questions based on their own firm's knowledge, right? Because if you have other 100 customers that have similar like backgrounds or like structures or like things like mine, I want you to be efficient and be able to, to respond faster or, or whatever.

00:14:25Felipe

So. I think that the key component here is maintaining the trust between the CPA and the person, and letting this person know that you're in charge, not the ai, like the AI is helping you out.

00:14:37Alex

And maybe it's transparency, you know, like letting them, because I agree like is there's definitely a good and useful way to use technology or outsourcing. You know, and if that, if you're using that and you have this trusted relationship to CR, provide a better service, which is obviously what you should be doing, you know, as, as a professional, I mean, then yeah, I, I agree.

00:15:01Alex

But maybe it's letting people know that, you know.

Data Security and Client Trust in AI-Powered Tax Services

00:15:04Felipe

And, and, and I think there are three things that firms using AI could tell or could share with their clients that they're u that, that yeah, they're putting in place to keep that trust. So for example, the first one is, Hey, where's my data going? Is this going to, I don't know, an open AI or like anthropic?

00:15:20Felipe

Like, is it, is my data being used by a third party? And it's, no. There can be local models that are only run. By the firm. It cannot be accessed by anybody else. Those are encrypted. They have encrypted, uh, encryption protocols. You know, like you can assure the data is safe and, um, like not shared with anybody else.

00:15:37Alex

let's, let's stop on that one for just for a second. 'cause I think that's a really important point. I, I guess, can you briefly explain the difference between open and closed ai?

00:15:48Felipe

Yeah. So when you use a chat, GPT, like the public one or like the. The $20 one, which is the pro, like they tell you, look, whatever you share, don't share confidential data. 'cause we might be using this to train our model to get better. But when you're in the enterprise mode that you're using their API, you can tell 'em, Hey, this data cannot be shared with anybody else.

00:16:12Felipe

It's only, it can only be used by me. And then you get a version of the large language model that only works for you. So the data doesn't go anywhere else like your, it's your data is secure and it's safe. You gotta tell that to the client, right? Like, it's not obvious. You, you gotta tell the client like, look, this, this is how we're handling our ai.

00:16:30Felipe

Right? So that's, that's the first.

00:16:32Alex

So there are, so you are saying there are options like even with chat GPT, where you can drop private information into that and it stays within your network. It's

00:16:45Felipe

Yeah. Imagine like your, your private environment. If, if we put it in like simpler terms. Yeah.

00:16:51Alex

it's still pulling from information that's not in your private environment, or do you have to tell it what information it's pulling from or It could be either way,

00:16:59Felipe

No, it can be either way. But what's not gonna happen is that private data that you have is not gonna share or travel anywhere else. It's just gonna stay with you. So imagine it's like Alex is an ai, he can come here, take a look at the firm's binder, but then he's not gonna take it anywhere else, you know?

00:17:16Alex

Right, right. I

00:17:17Felipe

So that's how it happens. So the second, like speaking about transparency, the second thing that I think firms can do, or softwares like ours that we're developing do is show an audit trail what was done by ai, what was reviewed by by humans. So for example, this data was extracted by AI on Monday, January the first, that this time, and it was approved by Alex.

00:17:38Felipe

Okay. And, and you see the whole audit trail. Just in case you need to go back and check and, and you can tell it to the client. If they ask for it, at least have it, you know. Um, and then the third one that I see super interesting or important is just you can assure the client that there's a human in the loop.

00:17:54Felipe

There's someone from your team reviewing each step before moving to the next one. And I think those three will, will build a confidence. Like what I've seen is I, I've heard taxpayers saying like, AI doesn't make mistakes. AI doesn't make that entry mistakes, right? Which can cause. Penalties, high penalties specifically in international tax, right?

00:18:13Alex

Right. Yeah. Yeah, yeah, yeah. I mean, the, the more that the manual and mathematical stuff is done, uh, by a computer, I think it, it calls, it weeds out a lot of like. Unintentional errors, you

00:18:28Felipe

Yeah.

00:18:29Alex

Um, and that's always been the case. Like you like use copy and paste instead of keying in the number directly. But yeah, I mean it definitely needs a human review.

00:18:38Alex

So I agree, like showing that transparency in the workflow would,

00:18:42Felipe

I think if, if we can make a similar or a metaphor, like imagine we're at the same moment in history where we got from written ledgers to excel, right? Like Microsoft Excel, and nobody doubts now that Excel can calculate things correctly, right? I think the same is going to happen with ai. Like now we're in a spreadsheet.

00:19:05Felipe

And then we're gonna be doing things or calculations with AI and we're just gonna trust that it does the correct thing. I, I think we're right there as well.

The Future of Taxpayer-CPA Relationships

00:19:14Alex

Yeah, no, that's a great metaphor. Um, yeah, it's just, and it, it's happening at a rapid pace, obviously, you know, and, uh, and yeah, I guess one thing that, one thing I've been curious about, so I mean, clearly. One of the uses of, I, I guess taking a step back from a taxpayer's perspective, I, I kind of agree and I think you said the same thing, that maybe in a, the most simplistic case, there is a way it, it is going to replace like the need for an accountant in some cases.

00:19:51Alex

Like maybe with a tax return at some point, if you have a basic tax return, it, it could just prepare the tax return. But you know, if you have some complexity or, you know, I, I guess it could com replace like the TurboTax situation. You know, and I, I don't know, but I

00:20:09Alex

what do you think about, look, what do you think about that?

00:20:11Alex

About it replacing the need for an accountant

00:20:15Felipe

Look, I don't think so. Like, and let me give another piece of information. In the previous startup that I worked at, like before founding my own company, we wanted to replace accountants. And for three years we tried. And the main challenge that we had was the trusted relationship between the accountant and the client.

00:20:34Felipe

Why? Because

00:20:35Alex

At the end of the day, you're having to review what happened

00:20:40Felipe

Yeah, like people, people don't wanna self-service themselves in things that they think they will have huge liability first. And then second, humans or clients want a trusted advisor advising them. 'cause I was gonna say this, most of the times or many times your accountant knows more about you than your wife or your husband or your family.

00:20:58Felipe

'cause they know about your money movements, they know about your relationships, they know about you moving countries, companies. So at the end, I think. Even though AI could do it all and people could do it by themselves, they will still want somebody to take the liability or advise them in a better way.

00:21:15Felipe

'cause they, they got their own businesses, they've got, they got their own lives. I mean, their core business is not doing their own accounting for themselves. So especially when it comes to companies, I don't see AI taking over the profession at all.

00:21:31Alex

Right. Yeah. I mean, I think it's, it, it could change the relationship between accountants and taxpayers or whatever, in, in a good way in that like there's a lot of clients I work with now that I don't really talk to that much. I just do their tax return and I send it to 'em, and, and that's good. And may, maybe that would stay the same, but I think as.

00:21:54Alex

As I'm able to automate more, I can do that cheaper, and the market's going to correct, right? Like it's going to, like a, a basic tax return is going to become cheaper because we're able to automate more from a firm side. So that's just gonna allow me to say, Hey, well let's, how can we make your tax liability better?

00:22:13Alex

Let's, let's meet once a quarter or something and talk about what you have going on. So I think it creates the ability to have a more personalized relationship, whereas now I. You know, if I'm spending 60% of my time, you know, inputting numbers or something that can be automated, it just, it's not possible for me to have that personalized relationship with all of my clients, you know?

00:22:35Felipe

Yeah. And, and taking a step back, let me tell you some things that I do see becoming a reality from a taxpayer's perspective. So first of all, they're going to expect smarter and self-serve experiences. Like, Hey, don't ask me via email, the same things that I've answered in the three previous years. Like, I expect you to.

00:22:54Felipe

Automatically check all of that and only ask me what you need. Like they, they will want, like, they will expect your firm to remember more about them, right? And have like a profile like, Hey, don't ask me the same things that I told you. Like the relationships, my structures, my everything. Like just, I want you to remember that the same way a chat gt remember versus things about me, right?

00:23:13Felipe

Like, I think that's, that's gonna happen. Like second. I think that they will ask better and smarter questions and probably even think that they know more than they actually do, right? Because they will be. Just the chat GPT away from trying to say, Hey, what's the best structure for me? If I'm in Costa Rica or I'm in the US or I'm Brazil, like chat, GP T's gonna say something

00:23:33Alex

No, I've been, I've been amazed at some of the people coming to me that, that, I mean clearly that know a lot more than they, they have a danger or think they know more. Yeah, exactly.

00:23:44Felipe

they know more.

00:23:45Alex

it's, which I mean, it's fine. It makes it for, it makes it for a more interesting conversation, but to me it provides more value from my perspective.

00:23:53Alex

'cause I'm able to say, look, you understand this complicated thing, but this is what you're missing. Or, or maybe they're, no, maybe they're right. And I can confirm it and show them how to implement it. You know, it, it, yeah. That it's changed. Whereas before I was like, I was having to explain all I was the chat GBT, like starting at the beginning, but now they're coming to me like with Yeah.

00:24:16Alex

Much more like nuanced understanding of maybe not understanding, but like Yeah, the terminology and things like that. Like they know. We could have a deeper conversation. I guess that that's your point. I'm able to have a, a deeper, more technical conversation with clients than before. I wasn't having,

00:24:34Felipe

yeah. And I also think just 'cause chat, GPD makes answers on demand so fast that they will start expecting that from their expert advisors as well. Like, Hey, I want an ans I want an answer and I want it now like in 30 minutes. Um, which is why I think if you're not ultra efficient in your own firm, you won't have the time to answer to that client, but somebody else will 'cause other CPA will be using AI like that for sure.

00:25:01Alex

Yeah, no, it's a good point. I mean, in my experience, there's two main ways you lose a client, and one is, and one of the main ones is slow to respond. You know, like that's, I mean, there's price obviously, but then, or if you make mistakes, but. Yes, load re. So I agree that response time is gonna start pulling down for more complicated things.

00:25:24Alex

Like in the past, somebody asks a complicated question. It's like, let me put together a memo for you. This'll take four to six weeks. You know what I mean? Whereas now it's like they're gonna send me what they think is right. I don't know. Yeah. It's gonna change the way that you, you, you respond to more complicated questions, and I don't think we've figured that out yet as a profession because it, that that part is still evolving.

AI's Impact on Small vs. Large Tax Firms

00:25:52Felipe

Yeah. I'm curious, in your view, what's the most overlooked trend in tax, like that firms need to prepare for?

00:26:01Alex

Yeah. Um, I mean, I think I. I think that communication is, is probably the biggest one. And, and information gathering, you know, like that, that's kind of where I'm stuck right now is like, is I, I think, I think that's where a lot of firms are gonna start losing out is like clunky information gathering processes.

00:26:27Alex

You know, where there's a lot of manual thing you're sending people excels to fill out or whatever. You know, just stuff that's taking taxpayers a lot of time to fill out. I think smoothing that out is one of the biggest, biggest opportunities, but also a bigger pitfall because, and that's where, I don't know, you know, like bigger firms are going to, to adopt that sort of thing quicker, I think.

00:26:53Alex

But I mean, not necessarily I guess,

00:26:57Felipe

I, I think, look what I've seen, and we're, we're focused on just small and mid-size practices, and what I've seen is that small firms can move like a rapid boat. While, while big firms like they need to, they, they, they, they have a long decision making process. A bunch of decision makers involved, like they just.

00:27:16Felipe

Need to move slower by nature. So I think there's a great opportunity. I see a lot of people trying to implement ai. They just don't know how or where to implement it, which is taking a step back, like I would say, just start with automating a simple task. Like, hey, every time I get a a, an email out of draft, out to reply with a draft or like prepare out, prepare draft for me to review.

00:27:37Felipe

And then every morning when you wake up, you just review drafts and then you edit it and send right. Until you feel in a place comfortable enough to like an AI taking over your email or, I don't know. I'm just thinking like, take one task.

00:27:51Alex

Yeah. Yeah. I mean, I started my firm in a lot of, a lot of small firms, like in the international space in particular, like my whole concept is that I'm trying to provide a. A, a service that has the technical expertise of a big firm. 'cause that's where I used to work, that's where I got my experience. But also the efficiency of a small firm.

00:28:12Alex

Like that's where, like if I'm looking at my competition as big firms, that's where I set myself apart. But a big firm is gonna start using technology to try and gain on that efficiency. In a way, you know, and so they're gonna be coming back to, I, I, I'll look at it as like a race, you know, so like, they're gonna be gaining on that efficiency.

00:28:34Alex

So like, what I need to do is, is also, you know, be using the technology for the efficiency, but I can gain on them from a technical perspective because now I have at my hands, instead of having to purchase a $20,000 research. Subscription that I'm gonna have to train my team to, to learn how to, how to look, read tax code.

00:29:00Alex

I mean all that's still important, but to be able to find an answer at the tip of their fingers and us talk about it and send it to a client quickly. I mean, that's never been something that small firms have been able to do. You know, with these really technical until now, exactly. Like before, that was the big, like, if you had really technical difficult questions, you needed to go to a big firm in most cases, because yeah, maybe somebody like me could get you that answer, but I, I'm only one person, whereas a big firm, you know, my whole team is not gonna have that same, you know, technical experience.

00:29:35Alex

But now, so I mean, yeah, it's this, it's a race, not a race, you know, but like we can. I mean it is.

00:29:42Felipe

I dunno if you've heard about this, the classical dilemma. Like will the challengers get the innovation first or will the, will they, sorry, will the incumbents, um, get the innovation first or will the challengers get the distribution first?

00:29:56Alex

Yeah.

00:29:57Felipe

like you, the small firm needs to grow, like get the clients before the big ones, implement the ai like in, in, at scale.

00:30:05Felipe

Uh, and it's, it, it, that's the race and honestly. I envision a world where more people are, will come from like big firms and start their solo practices just 'cause AI will enable them to work faster than

00:30:17Alex

We're already seeing that. We're already seeing that in a lot of cases. Like I think bigger firms are having trouble hiring, uh, for their reason and they're losing some of the, the top talents. Like I always thought kind of private equity was gonna be the end of a lot of this type of work, but. The higher interest rate environment, I think is gonna, has killed that in a way and will continue to.

00:30:38Alex

But like, uh, you know, another, another thing I, I'm curious your thoughts on is there's one, like we've been focusing on how accounting firms are using technology to provide better service, drive down costs, do more, better work, which is what I'm focused on, obviously. But what about firms like, like banks and financial institutions and things like that?

00:31:04Alex

Because I guess the way I see it going, what I'm trying to do is I want to consolidate like it used to be, I would just do the international tax work. There might be another accountant doing bookkeeping, another accountant doing their actual tax return. But that doesn't lend itself well to the use of technology because your data is scattered around different places.

00:31:26Alex

So like to me, it's better if I'm able to do the bookkeeping and the tax return and the international planning. I can, I have all this data to give more information, provide a better service. But think about like who has equally amount of data, your banking institution. So I think my fear. If I'm like worried about somebody taking my job, it's the banks, not the accounting firms.

00:31:52Alex

You know what I'm saying? I'm curious what you think about that.

00:31:55Felipe

So I, I am having a lot of thoughts right now. Like the first one is, I think banks are ahead of, in, in many ways. Like they have huge data sets. They can do a, a lot more things, but they're still very reliant in manual processes as well. And they're very like, siloed in, in between areas. But I do see some neobanks or like digital banks trying to go into accounting fields.

00:32:17Felipe

Like, I don't know if you've seen Mercury Bank or if you've seen, um, Brex in the us. They're starting to. Even do the automated bookkeeping from their own, like transaction ledgers, right? Like the first, the, the second they get a transaction, they boom, they provide an out category that the accountant can either review, change or um, delete, and they can push it into their QuickBooks or like the Xero, like whatever they use. So I think that the newer banks are thinking about this, like how can they embed themselves? Like how can they embed accounting processes within the, uh, the banks themselves, and especially in countries like the US where open banking is so good that you can connect multiple banks to a solution. Um, but I, I honestly, like, my perception is that they're doing this so that they can differentiate themselves from other banks.

00:33:07Felipe

Not, not because they wanna take over the accountants, right? Like I, I just see them as adding this. As adding a moat to their products. But I do see like the, the digital banks going into accounting, like accounting stuff, at least like account payable. It's receivables like, like some automations that they will still push into their, into your QuickBooks or your whatever your, um, yeah.

00:33:27Felipe

Bookkeeping software is.

00:33:29Alex

Right. Yeah, it makes sense. I mean, I, I guess I was just thinking of it as what's stopping them from creating a, a link to a tax software process or, or something like that where they're providing tax return preparation services and then. You know, and then the banks take over the world.

00:33:50Felipe

no, I think they're very focused on their core business, like their core businesses lending money and receiving money, period. And then everything in between. I think there's a lot to do there. And, and I see use cases for AI there, like, uh, like, uh, identifying fraud or like analyzing transactions patterns.

00:34:06Felipe

Like I think there are more. Focused on this side of the business, like assessing risk and, and all of that, and not like it's a different business model,

00:34:16Alex

Plus. Plus you have different banks. I mean, that's the other thing, like if I think about one of my clients that has. They, they operate in like six different countries and they have bank accounts in six different countries. Like, it's not like one bank can do, like has all your information. It's me that has all their information, you know, with all, you know, so like that, um, yeah, that's the other way of looking at it.

00:34:38Alex

But yeah. I was curious, I was curious if you're seeing like a growth in like the financial sector related to AI in the same way that you see it in the accounting or if it's just a different model altogether.

00:34:49Felipe

I, I think it's different business models. I might be wrong. All of this is very new, but I, I will tell you what I'm seeing and what we're implementing. So at tax flow, especially in the US, that there's good open banking. We have been able to connect multiple banks to get the bank statements from different clients, extract the info, and give you a first pass of what the categorization is.

00:35:08Felipe

What we think is for you to review as an accountant. Um, so I think those kind of solutions that become kind of like an octopus that can like connect to different banks and give you the, like the, the, like the command center where you can see all of the financial data from your customer. I think those kind of solutions will start emerging.

00:35:27Felipe

But I don't see the banks themselves doing that. I see third parties like us doing that.

00:35:32Alex

Yeah. Yeah. Yeah. Makes sense. Alright, cool. Well, I guess give us a little bit, uh, more about tax flow, like what you're working on now, what your next steps are, um, and, and, and of course how people can reach out to you if they have questions about tax flow or wanna work with you.

00:35:49Felipe

Yeah, of course. So we're focusing mainly on three things. Um, data intake. So preparing all the information requests in bulk from previous year's tax returns. So imagine Alex, you come to our platform tax flow, you just. Drag and drop the, the pre previous year's tax return from the customer. And boom, you got an email with like personalized for this person with all the documents that you need.

00:36:10Felipe

And this AI previously checked the client binder, so it's not gonna ask for what it already has. So that's, that's the first thing in bulk. The second one is, um, we're working on an agent to do tax prep. So once you have 50 documents, you just throw them all in and then. All of that gets reviewed, extracted, and put into your work papers.

00:36:28Felipe

This could be any Excel template, right? Like to, especially in international tax. Uh, you got work papers that are very complex, like complex calculations between each other. Um, like we're doing that. And the last one is an agent that can do data entry. So once you have the work paper completed, you can just take that same work paper, that Excel, that you, your firm uniquely uses.

00:36:49Felipe

Drag and drop it. And then these agents can open your tax software and go to the exact same fields where you need to input the info and put it for you. Um, of course it needs to previously be trained, so we're doing those three agents. If people wanna reach us out. Uh, we're, we're San Francisco based, uh, and you can reach us@jointaxflow.ai.

00:37:08Felipe

Um, and, and, and happy to help you, like, well start with tasks. That's my, my advice to, to everybody here in this podcast. If you're an accountant, the CPA. Start with tasks

00:37:19Alex

Yeah. 'cause that's what overwhelms me. I start getting, like, I start thinking about, all right, I need to update all of my processes right now. Fire everybody and have a, you know? Yeah. Find, find a task, update it one at a time and see how you can use your team to. To provide more value without having to do that task.

00:37:40Alex

Um, alright. Very cool. Well, I really appreciate you coming on and it was interesting to hear your perspective on, you know, where things are going. It's a constantly evolving thing, so maybe, maybe we check back in like six months or something and see, like, see what's changed in the industry. Probably changed, come back in a month and see what's changed in the industry.

00:37:59Felipe

correct, correct. And maybe we can even do a demo for the audience, like show them how this works.

00:38:04Alex

Yeah. Yeah. No, that sounds awesome. Alright, cool. Well, great.

00:38:07Felipe

you for the invite and see you round.

00:38:09Alex

All right. Likewise. See you later.

Thanks for your interest! 🎙️

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